Wednesday, August 17, 2011

El Pollo Loco, Inc. Names Dennis Farrow Chief Operating Officer


Esteemed restaurant executive to champion operational excellence across the flame-grilled chicken leader’s 400 restaurants


For people that want serious features in barbeque grills shopping that they want to put in their homes, a serious shopper might find independent smoker trays, and grill surfaces that are made specifically for pork and beef on one side quite acceptable, and more refined grill surfaces on the other that are perfect for fish and vegetable cooking as an added bonus.There are numerous other pieces of BBQ equipment that allow the griller to try other grilling techniques, or make the job easier. Chimney starters help to create a good charcoal fire cheaply and efficiently, and without the use of starter chemicals. Smokers can be used with grills to obtain a true smoked flavor. The meat is cooked in a box of wood chips that sits over the grill fire, cooking the meat slowly and infusing it with flavors from all sides. Other popular BBQ equipment includes forks, knives, tongs, brushes and other utensils used to protect the griller from the flames while he or she manipulates the meat.Creating PerfectionCOSTA MESA, Calif. -- El Pollo Loco, Inc. announced today the appointment of restaurant industry veteran Dennis Farrow to the position of chief operating officer. In this role, Farrow oversees operations for the company’s 400 restaurants (a combination of company-owned and franchise locations) and will activate operational strategies to drive the company’s momentum.El Pollo Loco plans to grow the company through a new platform of integrated marketing and crave-able new menu items that complement the chain’s signature flame-grilled chicken, a continued focus on operational excellence and a system-wide restaurant redesign and remodel program.Farrow is a dynamic, results-oriented leader with more than 20 years of restaurant industry expertise and an impressive record of optimizing restaurant performance. Prior to joining El Pollo Loco, he was chief executive officer of Restaurant Peak Performance, LLC, a retail and restaurant consulting firm he founded in 2008. Earlier, Farrow was chief operating officer of IHOP Corp., senior vice president of operations for Wendy’s International, Inc., and senior director of operations services for Taco Bell Corp.The most essential piece of BBQ equipment is the grill itself. Grills can come in any number of sizes, from small one-layered porch grills to huge, multi-tiered grills with warming trays and specific areas for smoking and marinating. The size of the grill depends on the needs of the griller�a griller who is hoping simply to grill up hamburgers and hot dogs probably does not need to spend the thousands of dollars required for some of the more complicated grills.

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