SUPERVALU to Host “Family Day at the Stockman & Dakota Corral” at 11 Store Locations

Celebrity Grill-Off Showdown To Provide More Than $100,000 To Local Charities

MINNEAPOLIS -- SUPERVALU (NYSE: SVU) and its family of grocery stores, including Acme®, Albertsons®, Cub Foods®, Farm Fresh®, Jewel-Osco®, Shaw’s/Star Market™ and Shoppers Food & Pharmacy®, will host a Family Day at the Stockman & Dakota® Corral this Saturday, July 9 at 11 store locations across the country. The event invites cowpokes, tenderfoots and city-slickers of all ages to saddle up for a rootin’ tootin’ good time with cowboy-themed games, Western-style prizes for the winners, hourly drawings for store gift cards and a celebrity Grill-Off Showdown to benefit local charities. Visitors will have the opportunity to chow down on Stockman & Dakota premium Angus steak and other favorite outdoor food.

“Nothing says ‘summer’ like a good cookout, and we wanted to invite all our friends and neighbors to a fun event featuring our Stockman & Dakota beef as well as cowboy-themed games and prizes,” said Chris Hooks, SUPERVALU’s Vice President, Meat, Seafood, Dairy, Frozen Foods.

The event, designed to promote SUPERVALU’s private label premium Angus beef brand – Stockman & Dakota – will also feature family-friendly samples from major national brands.

Celebrity Grill-Off ShowdownAt the events, local celebrities will grill up Stockman & Dakota steaks using their own special recipes. Visitors will be able to sample and vote for their favorite celebrity-prepared steak. The winning grill-master, as determined by visitors’ votes, will receive a $5,000 donation to their charity of choice and bragging rights in the showdown. The second- and third-place celebrities will receive a $2,500 donation each to their charity of choice. In total, local charities in SUPERVALU markets will receive more than $100,000 in donations from SUPERVALU. Celebrities scheduled to participate in the Grill-Off Showdown can be found at http://pitch.pe/158231.

The event will be held from 10:00 a.m. to 3:00 p.m. local time on Saturday, July 9, 2011. The Celebrity Grill-Off Showdown will take place from 11:00 a.m. to 1:00 p.m. with the winners being announced at approximately 1:00 p.m. Stores hosting the event are:

For a list of specific store addresses, click http://pitch.pe/158231.

The events are being planned and executed by SUPERVALU agency-partners Carmichael Lynch Spong, Minneapolis; Octagon, Norwalk, Conn.; and Integrated Marketing Services, Irvine, Calif.

About SUPERVALU INC.SUPERVALU INC. is one of the largest companies in the U.S. grocery channel with annual sales of approximately $38 billion. SUPERVALU serves customers across the United States through a network of approximately 4,294 stores composed of 1,114 traditional retail stores, including 805 in-store pharmacies; 1,280 hard-discount stores, of which 899 are operated by licensee owners; and 1,900 independent stores serviced primarily by the company's traditional food distribution business. SUPERVALU has approximately 140,000 employees. For more information about SUPERVALU, visit www.supervalu.com.